Job Description (FINAL)
Product Marketing Manager within the Communications Sector Last summer, I was interning at a company as a product marketing manager as part of their larger marketing program. When most people think of a product marketing manager, they probably think of someone who just simply markets products to consumers. However, there is so much more to it. Good product marketing managers need to be able to tell a story, and that is exactly what I learned how to do. Unlike the other product marketing managers who were on teams dedicated to marketing actual products, the marketing program placed me on the news team within the communications sector. So instead of focusing on man-made products, my team and I had to tell stories about our man-made products to excite our customers . Specifically, my manager assigned me a final project where I had to present strategies about how the team can improve storytelling on a global scale in the future. To do this, I had to effectively do three core tasks and app...
